Personal Email Address Personal (custom) email addresses are a means of recognition. If you seek to boost your professional distinction or add more personalization to your email, a personal email address is the way to go. Possessing an email address on a custom domain tailored to your profession rather than Google or Yahoo, not only will you have a good first impression but also a flattering reflection of what you do. Most people simply register with an email service provider such as Gmail, Hotmail or Yahoo. However, you can register your own domain name and create an email address with that domain instead. You must pay a premium for the domain, similar to a vanity license plate.
Custom email addresses can be used on their own, as well as connected to existing email accounts. Messages sent to a custom-domain email address may be forwarded to an existing email account.